i got really into shooting boast, first because working with andy spade and anthony sperduti is total pleasure. but after that, i just wanted to get it right. a tennis brand from the '70s that we all remember that mostly sells in country clubs: my dream was to cast from a different club every season and shoot at the club. we did it a little. clubs are tricky. but i love finding people and shooting them in their natural habitat. and i love figuring out the culture (even if it's made up a little) behind a brand. my nephew is the hotty with the mad magazine. i like to make pictures that make you feel like you could really be there. right there.