we decided to place the fall campaign in a bar. i spent many a summer dusk stalking the city for good neon signs to speak to the pops of color in the largely dark collection. it was so so great to roam around looking for these, as it turned into a nostalgic ride through my nyc history. we're all rushing around so hard all the time, there's no time to remember. i used to live in these bars. i wonder if generation z goes to dive bars.